Fileteado is a type of artistic drawing, with stylised lines and flowered, climbing plants typically used in Buenos Aires, Argentina. It is used to adorn all kind of beloved objects, signs, taxis, lorries and even the old Colectivos, Buenos Aires’ buses.
Filetes (the lines in Fileteado style) are usually full of colored ornaments and symmetries completed with poetic phrases, sayings and aphorisms, both humorous or roguish, emotional or philosophical. They have been part of the culture of the Porteños (inhabitants of Buenos Aires) since the beginnings of the 20th century.*
This kind of artistic drawing has adorned the city of Buenos Aires for ages. Every bus, every taxi, and every local restaurant would be adorned with this beautiful drawings. This beautiful adornment technique started at the beginning of the twentieth century in Horse Carriages Factories. A few years later, this technique evolved in a sociocultural language with which messages where communicated throughout the city. Buses, restaurants, signs, they were all made with this technique.
During the 1970’s Argentina went through a military government which prohibited adornments in public transport. Nowadays, there’s very few original buses left.
Nowadays, there’s two big masters of the Fileteo I would say: Alfredo Genovese and Martiniano Arce. These two Porteños have mastered the technique for years and are now world known for their pristine work.
A few months ago Brian Philips from Frame Noir set up a meeting between Opening Ceremony’s Rory Satran and me (Sofia speaking). They told me OC was going to feature Argentinian designers (a lot of friends of mine among them! so proud!) for a year, launching it on Fashion’s Night Out. For this evening they wanted to create an Argentinian/Latin American themed event, to which I was pleased to contribute with various ideas… and here’s the first one: A Fileteado Porteño inspired Flyer. Here’s what they did: El Mercado de Carnaval
¡HOLA USA VS. ARGENTINA! by Gillian Tozer
There’s been Hong Kong, Brazil, Germany, the UK, L.A., Japan and who can forget France. Now, without further ado, estamos muy emocionados to announce Opening Ceremony’s featured country for 2012, ARGENTINA! Over the next year we will be bringing you the most exciting and beautiful things Argentina has to offer. From one-off mercado originals, to the best cafés in hidden barrios, travel tips and, of course, all the best mens and womenswear we found along the way. It’s going to be a magical year, and we just can’t wait to share it all!